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If you’re here, you’re interested in plant-forward living that actually works. I translate nutrition science into clear, practical guidance you can trust and rely on.

If you’re here, you’re inspired to make a plant forward change and transform your relationship with food. We're here to guide you on that journey.

Fueled by plants, North
Carolina sunsets, &
cashew cheese nachos.

Fueled by plants, North Carolina sunsets, & cashew cheese nachos.

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I grew up on an Angus cattle farm in small-town Indiana, where meat and dairy were daily staples. I also experienced persistent GI issues, specifically chronic constipation, that were treated with medication rather than a closer look at my diet.

This experience shaped my academic path. I earned my Master of Public Health and Nutrition from the University of North Carolina at Chapel Hill and became a registered dietitian in 2012. Applying my training to my own health led me to transition to a plant-based lifestyle and experience meaningful improvements in my health.

That journey, paired with my education, revealed a broader need for clearer, evidence-based guidance around plant-forward nutrition for both people and the media and brands that serve them.

Today, I translate nutrition science into practical, real-world insights for individuals, journalists, the media, and health-focused brands, making plant-based nutrition credible and accessible.

Registered Dietitian Nutritionist and Plant-Based Spokesperson

I’m Ashley Kitchens 

From an Angus cattle farm to a plant-based lifestyle

Much of what people hear about nutrition is confusing or driven by trends and quick fixes. I focus on cutting through that noise.

Research consistently shows that a well-planned, plant-forward diet is associated with meaningful benefits for gut health, heart health, and overall well-being. At the same time, I recognize that there isn’t one “perfect” way to eat for everyone.

My work centers on translating this evidence into clear, practical insights that help people make informed, thoughtful decisions about food, ingredients, and nutrition messaging.

Why plant-based nutrition matters for health and performance.

- Mary

I reached out to Ashley because I’d been suffering from high cholesterol since I was 8 years old. What I received from working with her was beyond my greatest hope. My cholesterol is down. I’m eating a way that aligns with my beliefs. I’m moving my body in ways that bring me joy and energy. Most importantly, I’ve learned to let go of the diet culture mentality, heal my relationship with food, and finally start to love and appreciate my body for all it has done for me.

Ashley helped me become excited for the future with her contagious positivity, love, and support. I’m so grateful I have her in my corner.

Success Stories From Our Lovely Clients

Natalie’s story of overcoming fad diets and emotional eating

click to listen

- Meagan

One of my favorite things about Ashley is her desire to continue learning and grow herself. This makes her a great coach and person to have in your corner. She will always be there to celebrate the milestones while still guiding you forward to obtain your goals.

Ashley is kind, knowledgeable, and incredibly dedicated. She knows when to call you out for the sake of accountability while still being your biggest cheerleader.

Success Stories From Our Lovely Clients

Katie's story of recovering from stress eating

Click to listen

- Christa

I’m proud to have gotten energized for meal planning and healthy eating so that I feel better and can do more physical activities. Working with Ashley is a great place to start, great way to get new ideas, motivation and accountability to reach your goals!

I was struggling with getting started eating healthier foods, meal prepping for healthy living and healthy lifestyle.

Success Stories From Our Lovely Clients

Cassandra’s story of struggling with consistency and motivation

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- Jae

She helped me become more aware, listen to my body’s cues, fuel appropriately for my sport, and still enjoy all of my favorite foods while cutting the weight. I needed and not feeling disordered or absolutely insane in my approach to food. I cannot recommend her enough! If you want to become healthier, happier, and reach specific goals (she does NOT only focus on weight loss) regarding your nutrition, she is the lady you need to talk to. Thank you, Ashley.

The amount of guidance, principles, positivity, structure, and altogether healing she has brought to my life…it’s all so priceless.

Success Stories From Our Lovely Clients

Rachel’s story of forgetting food rules and becoming accountable

Click to listen

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